Marketing to Engineers – Lessons Learned

2016-03-02 16:00:30 by

Over the years in our business ventures we’ve spent a great deal of time marketing to engineers.  The things we’ve learned are applicable across all marketing segments, but work really well for engineers.  Here are some tips for working with technical people from a technical person. Personalize Your Brand.  I think in technical fields peopleContinue Reading..

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How George Clooney Toppled My Reign As an Ebay DVD King

2016-03-02 15:57:36 by

The names, dates, and some facts have been changed to protect the innocent and also because I don’t remember them all except for George Clooney who really did ruin my Ebay DVD business. I’m always trying something new. I like to understand how things work and that drives me to try new and different things.Continue Reading..

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signal integrity
Don’t Wait Until It’s Too Late to Simulate

2016-03-02 15:52:59 by

As designing becomes more and more complex and R&D budgets become less and less signal integrity becomes tantamount to your design success. Signal integrity simulation can help you at all stages of the design process.  I think the most often overlooked stage is in pre layout. Often times signal integrity is only used to verifyContinue Reading..

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signal integrity
Tips for Avoiding the Horrors of a Bad Simulation Plan

2016-03-02 15:50:24 by

Simulation plans are an important piece of your team’s design success.  Simulation plans help you verify baseline metrics, figure out design tradeoffs, and help you prevent future errors.  Over the years I have seen many great simulation plans and many not so great simulation plans.  Today I’m going to give you my top five tricksContinue Reading..

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signal integrity
Signal Integrity Considerations for a PCB Stackup

2016-03-02 15:43:22 by

When I think of the ideal PCB stackup a few things come to mind.  It’s important to assess your stackup for things like EMI, Power, and general Signal Integrity.  These three major areas can help save you headaches later on in the design process.  Let’s talk a little more about each of these areas andContinue Reading..

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mechanical_keyboard
Best Mechanical Keyboard: Razer BlackWidow

2016-02-15 19:29:24 by

Why You Need a Mechanical Keyboard There is just something very soothing about the sound of the keys of a nice mechanical keyboard. A nice mechanical keyboard should sound like an old typewriter – each key press has it’s own acoustic event that fades nicely into the ether around you. Most hardcore geeks only wantContinue Reading..

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How to Be An Entrepreneur: Book Review Not Taught by Jim Keenan

2016-02-12 04:04:56 by

As an entrepreneur I’m always looking for ways to improve what I’m doing – sales, customer service, branding – you name it. So I end up reading a lot of business books and to be honest most of them are so bad I don’t even want to say that I read them in the first place. Not TaughtContinue Reading..

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Inside the Mind of an Entrepreneur

2016-01-31 17:41:22 by

Written by Nicky. When I look back at my life I quickly realize something.  I wasn’t a “normal” anything.  I was always slightly askew from my peers, a bit of an odd ball.  I remember being 8 or 10 years old and getting my first radio.  I loved that little radio.  I took it everywhereContinue Reading..

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Tips For Selecting the Right Consultant for You

2016-01-31 17:38:39 by

Don’t fall for the idea that only the expert in your field can solve your complex problems.  Every industry has undeniable experts.  These people are considered the gold standard and unfortunately every other consultant is compared to these experts.  The truth be told there are many people who have the skills you need to getContinue Reading..

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Best Time to Call a Consultant

2016-01-31 17:36:30 by

Time isn’t on your side.  Engineers are notoriously good at learning new things, but often times there isn’t enough time to learn a new skill with project deadlines looming.  If your team is already under the gun then it might be time to find a consultant to help you get things done quickly and accurately.Continue Reading..

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